![]() ![]() Without making the lower prices an official policy, comiXology’s frequent deep discount offers serve the same purpose. Last fall at the ICv2 Insider Sessions at NYCC, comiXology/Amazon Digital Comics head David Steinberger voiced his concerns that back catalog prices on single issue digital had to come down one way or another, presumably because he saw that high price points were inhibiting sales. ![]() But with so much cheap content floating around out there, including a lot of stuff from the last year or two that is still being talked about and is still relevant to continuity, how soon before we start seeing price cuts on new material that has to compete with the publisher’s own recent backstock?Īnd more fundamentally, is the current shape of the digital market a sign of health, maturity and evolution, or should we be concerned that the model is failing? New release digital issues have, for the most part, held the line at the cover price of print editions. It’s also fulfilled the prophesy that programs like Humble Bundle, which led the way in dumping piles of digital issues on the market for ridiculous prices, would eventually erode the perception of value for non-current material, permanently lowering the ceiling for profit margins on publisher back catalog in exchange for the sugar-high of short term revenue. ![]() Other publishers run the same kind of doorbusters on a regular basis, and subscription programs like comiXology Unlimited or Marvel Unlimited offer access to thousands of titles for a single monthly fee.Īll this discounting means the effective price of digital back issues has crashed way under the "magic number" of 99 cents, the price point that everyone in the industry seemed fixated on just a few years ago. If you’re a sharp-eyed shopper, you’ve probably noticed that Marvel has been running some crazy deals on digital trade collections for Kindle and comiXology, blowing out collections for 99 cents that are list-priced at $19.99.
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